The “Planet Earth” project has been implemented in close collaboration with the WWF (World Wide Fund for Nature), one of the world’s leading nature conservation organizations. The limited-edition watch reminds us in an incomparable way of how precious and incredibly impressive our home planet is. A vegan strap made of apple fiber and a sustainably produced watch case complete the overall concept. For every watch sold, MeisterSinger and its retailers will each donate 100 euros as direct support for the WWF.