https://eyesontime.com/elka-watches/

Vintage-inspired watches have always stayed in style and while most would cost you an arm, some brands resonate with the public demand and have designed fair-priced watches.

While doing so, the quality has remained the same, maybe a notch higher.

The brand in the spotlight is Elka Watches, a brainchild of Hakim El Kadiri, an industry veteran who has previously worked with brands like Rado, Swatch Group.

Paying tribute to a defunct Dutch watch brand that was once a pioneer and inventor of watches for the blind but later disappeared into obscurity.

But the reference ends there. Today Elka watches is devoted to making watches, the essence of which is simplicity and durability. So while making its bold presence felt, it still stays elegant and refined.

Born out of passion and love for ingenuity, the Elka brand, steeped in history, is ruling in the modern world. Like every brand, it has an anchoring persona that needs a wrist enthusiast. Someone intelligent enough to place value on freedom of thought. Brave and playful to take risks yet confident to be cool about it.

The brand promises an unconventional, genuine product that meets today’s demands. The person who wants to own an Elka Watch has to be attracted by its aesthetics as well as the ethos of the brand. The watch is no longer just an accessory to tell time; it has evolved into a status symbol, a definition of who you are and what values you ascribe to.

The simplicity of the watches is stunning and the sharpness of the design is astute.

The core collection comprises of 3 dials, silver with rose gold indexes, blue with Rhodium indexes and grey with Rhodium indexes, housed in 41 mm cases. The strap is a choice between embossed leather or a bracelet comprising of Milanese mesh which is really intertwined loops that are robust. They are typically distinguished by their dense, close-knit construction formed from steel springs which give them a smooth, fine surface making them breathable and highly comfortable to wear. Used as far back as the 13th century, it was revived in the 1920s by the Germans.

The dials of the Elka D series now have a sun-brushed finish with baton markers as accents. The date is at 3:00 hour marker. The short curved lugs angling downward make the watch visually intriguing.