The new BR 05 chronograph belongs to the family of watches with an integrated bracelet, featuring the same design where the case and bracelet are fused into one cohesive piece. "The case and bracelet form one unit" explains Bruno Belamich, the brand's Creative Director. " This type of design harks back to a category of watches which appeared in the 1970s and when infused with Bell & Ross' signature identity, the resulting graphic style is both striking and modern." The angle of the attachment to the bracelet has been carefully designed to follow the contours of the wrist, ensuring a secure and comfortable fit all day long, in any situation. The pushers, crown-guard and crown form a single piece which is perfectly incorporated into the volume of the case. By blending fluidity and robustness, the continuity of the lines of this piece becomes a part of its identity.