Cartier Santos Carrée History:
The Cartier Santos dates back to 1904, when Louis Cartier created a watch for his good friend, a Brazilian aviator by the name of Alberto Santos-Dumont. The Santos was only ever executed in precious metal and on a leather strap until 1978, when the market had already shifted to steel sports watches such as the Nautilus, Royal Oak, and other sports Rolex. Cartier had a real problem growing within their watch department, as precious metal watches were much more expensive than what was already on the market. Their marketing manager, Dominique Perrin, came up with the idea of using the Santos to launch a new affordable sports watch appealing to many audiences. It was the first time Cartier used steel in any watch and was considered sacrilegious considering they are a jeweller. The watch was also one of the few on the market using two-tone, a mix of steel and gold. Over time, the design language has stayed the same with the Santos, with the Carrée being its birthplace.