top of page
< Back

Model Name:

Reference:

Panerai Luminor Marina PAM01313

PAM01313

Current Rating

2144

Rating Implied Value ($)

$

9156

Expected Rating Based on Price

2128

Price ($)

$

8800

Rating Alpha

16

Date Added:

Jan 29, 2025

# Times Rated

2

Watch Description

https://www.esquire.com/style/mens-accessories/a32893858/panerai-luminor-marina-watch-70-anniversary-pam01313-pam01314/


Until the mid 1990s, only the most ardent of watch nerds were aware of Officine Panerai, an obscure maker of various bits of technical military equipment from Florence, Italy. Not for long. As military contracts dried up at the end of the Cold War, then-CEO Dino Zei decided to leverage Panerai’s deep history of making jumbo dive watches and make the brand available for the first time to the public. From the mid 1930s to the 1950s, you see, Panerai had supplied stonking-big, Rolex-made dive watches under contract to Italian Navy divers. Like its predecessors, Zei’s new 44mm Luminor Marina was big, bold and not to everyone’s taste.


It was not an immediate success. But a series of chance happenings, none of them created by Panerai itself, propelled the brand into the imaginations of watch lovers. First, Sylvester Stallone wore two different Panerais on screen in Daylight (1996). The story that Sly chanced upon the brand when shopping in Italy is one of the enduring urban myths of Panerai. In fact, the mysterious-sounding Monty Shadow, a Montenegrin photographer and socialite, engineered the introduction to Stallone and, subsequently, the commission of a large batch of more than 100 Luminor watches from the brand, re-labelled with the word "Slytech" on the dial and then doled out (ostensibly on Stallone’s behalf) to the crew on Daylight. Genuine originals are rare as hen's teeth, and can reach over six figures.


The Richemont Group (then named Vendome) bought Panerai in 1997, and, fueled by other Hollywood blockbuster wrists—including Schwarzenegger’s in Eraser (1996)—it began to gain serious traction as a big, bold watch for big, bold men. In fact, the brand single-handedly drove the trend to larger, look-at-me watches, a shift that still hasn’t entirely abated nearly 25 years later.


Panerai celebrates 70 years of that iconic watch with two new designs including a blue sunray dial on a blue alligator strap with white superluminova that fluoresces green (PAM01313).

44

0

0

15.65

300

Steel - 316L

Round

Sapphire

Screw-in

Automatic

P.9010

72

Blue

pngegg_edited_edited.png
pngegg_edited_edited.png

©2022 by TheWatchMetrics. 

bottom of page