We’re delighted to announce the partnership between Goodwoof and Bamford London will return for 2023 as the brands, in collaboration with PEANUTS™, join forces once again to launch the limited-edition Bamford London Titanium GMT watch, featuring one of the world’s most beloved dogs, Snoopy.

With only 80 units being made available, the luxury collector’s item has been designed by the visionary watchmaker, Bamford London, featuring PEANUTS favorite Snoopy front and centre, depicted as his persona Detective Snoopy.

The limited-edition automatic GMT is encased in a titanium case displaying Snoopy front and centre on the dial, in Goodwoof’s signature colours. Snoopy’s arms form the hour and minute hands and his best friend Woodstock, sits at the tip of the second hand, paired on black cordura strap with contrasting orange stitching. The watch is powered by a Swiss-made Sellita SW300-1 movement and is presented in a unique gloss orange PEANUTS doghouse box.

George Bamford, founder of Bamford London, said: “It is a true honour to work together with Goodwoof and PEANUTS again to create this unique Snoopy limited-edition watch, one of the most iconic comic strip characters, and perfect for this event.”

The Duke of Richmond said: “Goodwoof aims to be charming and full of character - and the ultimate celebration of our four-legged friends. Therefore, our collaboration with Bamford London and PEANUTS is the ideal way to showcase this passion and bring together our shared love of dogs, design and creativity – allowing us to have a bit of fun along the way.”

“It’s key to our global strategy that PEANUTS finds partners who share the same passions and brand values”, says Tara Botwick, Senior Director International Territory Management, EMEA for Peanuts Worldwide. “This collaboration with Bamford London and Goodwood ahead of the Goodwoof event is a wonderful celebration of not only our beloved beagle, Snoopy, but all dogs everywhere.”

The 2023 Goodwoof x Bamford London x PEANUTS limited edition Snoopy GMT watch will be available to purchase from Saturday 20 May online at Goodwood.com/shop and a limited number on site at the event - They will retail at £1,850.