For the past 16 years, MB&F founder Maximilian Büsser has been creating other-worldly timekeeping machines - but Max has also been playing with a side project for a while now: creating a more accessible machine, under another label, but always with the crazy MB&F touch. The result: “M.A.D.1”.

The M.A.D.1's fully visible triple-blade, titanium and tungsten rotor winds one of the rare automatic movements with unidirectional winding (essential for an easy, high-speed rotation), the reliable Miyota 821A, flipped upside-down – a nod to MB&F's HM3 and HM8. Time is displayed laterally thanks to revolving hour and minute cylinders, engraved and boosted with Super-LumiNova.