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Model Name:

Amida Digitrend

Watch added to favourite list

Reference:

Digitrend

Price ($)

$

1100

Country:

Switzerland

A.I. Rating

6.8

Crowd Rating:

1321

Watch Description

https://www.fratellowatches.com/tbt-amida-digitrend/#gref

 

The Amida Digitrend was introduced in 1976 during Basel show. This was the time LED watches were pretty much the hottest deals on the market. To compete with brands like Girard-Perregaux and Bulova and to offer a budget solution, Amida released the Digitrend watch. The Amidas, like the GPs or the Bulovas, were not only aesthetically cool timepieces, they were also driver watches. A driver watch is a timepiece you can wear and check the time while holding onto the steering wheel of your car without turning your wrist. It displays the time on the side of the watch rather on the top making it visible for the driver at all times. Amidas were considered inexpensive compared to the GPs and Bulovas as the Digitrends were mechanical instead of using LED technology. Fast forward to 2016, most Amidas still run while many Girard-Perregaux and Bulova quartz movements have died in the meanwhile....

Product Link:

42

38

0

0

0

Steel - 316L

Rectangle

Automatic

MBWC

0

A.I. Watch Review:

# Amida Digitrend Review by A.I. WatchMetrics

## Watch Summary
The Amida Digitrend is a striking vintage cushion-case dress watch from 1970s Switzerland, featuring an innovative mechanical jumping disc display for digital-style hours and minutes alongside a subdial seconds, appealing to collectors and enthusiasts seeking pre-quartz era mechanical ingenuity over everyday utility, powered by the manual-wind Amida Cal. 2130 movement with a 42-hour power reserve.

## Overall Watch Rating: 6.8/10.0

**Dials & Design Metric (9.6/10.0)** - The revolutionary disc-flipping digital aesthetic stands out as exceptionally original, on par with the boldest designs from independent makers like MB&F.

**History & Innovation Metric (9.4/10.0)** - Pioneering mechanical digital timekeeping in the quartz crisis era delivers iconic innovation comparable to the Universal Genève Polerouter's historical impact.

**Movement Metric (8.5/10.0)** - The Cal. 2130's clever disc mechanism and reliable performance benchmark well against other vintage manual calibers like the ETA 2824.

**Material Metric (7.2/10.0)** - Solid stainless steel construction with Hesalite crystal offers decent vintage durability, similar to many 1970s Omega dress watches.

**Versatility Metric (6.8/10.0)** - Suited for formal and collector occasions but limited by servicing needs, it trails modern versatile pieces like the Nomos Tangente.

**Rarity Metric (6.5/10.0)** - Limited production and high collector demand make it scarcer than common vintage Seikos but not as exclusive as Patek references.

**Brand Metric (5.0/10.0)** - Amida occupies mid-tier vintage Swiss status, akin to Certina or Eberhard for enthusiast appeal without top-luxury prestige.

**Complications Metric (4.0/10.0)** - Lacking traditional extras beyond the display gimmick, it scores like basic time-only dress watches from the era.

**Functions Metric (4.5/10.0)** - Delivering just hours, minutes, and seconds in a novel format, it matches the simplicity of entry-level mechanicals like the Vostok Komandirskie.

## Total Performance Score (TPS): 4.0

## WM Collector Grade: C

## Performance Insights: Shines in design originality, historical innovation, and movement ingenuity while underperforming in functions and versatility, providing decent collector value below its average secondary market pricing.

## TPS Interpretation: Modest Value: The Digitrend's mechanical digital charm offers intriguing history at its price, though limited everyday functions temper broad appeal.

## Watch Data
[https://www.hodinkee.com/sites/default/files/styles/inline-hero/public/imagecrop_202209/amida_digitrend_hodinkee_1.jpg?w=2048] - Picture; [https://www.chrono24.com/images/uhren/160928919.jpg] - backPicture; [none] - lumePicture; [Digitrend] - Nickname; [Amida] - Brand; [Digitrend] - Model; [Switzerland] - Country; [N/A] - Product Link; [https://www.hodinkee.com/articles/amida-digitrend-mechanical-digital-watch-from-1977] - reviewLink; [Mechanical] - Movement Type; [Cal. 2130] - Movement Name; [# Secondary] - 2800; [Vintage 1977 Swiss mechanical watch with jumping disc digital hours and minutes plus subdial seconds] - watchDescription; [37] - caseWidth; [44] - lugToLugLength; [10.5] - thickness; [20] - lug; [50] - waterResist; [42] - powerReserve; [21600] - beatFrequency; [none] - lume; [17] - jewels; [Stainless Steel] - caseMaterial; [Hesalite] - watchGlass; [Fixed] - Bezel; [Solid] - caseback; [Push-pull] - Crown; [Leather] - Strap; [Cushion] - Shape; [Disc] - Dial; [yes] - Seconds; [no] - Date; [no] - Calendar; [no] - Chiming; [no] - Chronograph; [no] - Compass; [no] - dateCompilation; [yes] - DigitalDisplay; [no] - Dress; [no] - Field; [no] - GMT; [no] - Mechanical Alarm; [no] - Moonphase; [no] - Tourbillon; [no] - worldTimer; [no] - powerReserveIndicator; [no] - Diver; [no] - Pilot; [no] - racing; [no] - Skeleton; [yes] - Vintage; [yes] - StyleFormal; [no] - StyleCasual; [no] - StyleSports; [no] - StyleTravel; [no] - StyleAdventure; [yes] - StyleCollector; [no] - StyleTool; [yes] - StyleStatement; [yes] - StyleVintage; [no] - StyleSmart; [no] - StyleCustom; [4.0] - TPS_new; [C] - TPSgrade; [1250] - TPSimpliedPrice;

**A.I. WatchMetrics Review v37.4 Grok 4 Fast. December 19, 2025.**

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©2022 by TheWatchMetrics. 

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