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Model Name:

Amida Digitrend

Watch added to favourite list

Reference:

Digitrend

Price ($)

$

1100

Country:

Switzerland

A.I. Rating

5.9

Crowd Rating:

1321

Watch Description

https://www.fratellowatches.com/tbt-amida-digitrend/#gref

 

The Amida Digitrend was introduced in 1976 during Basel show. This was the time LED watches were pretty much the hottest deals on the market. To compete with brands like Girard-Perregaux and Bulova and to offer a budget solution, Amida released the Digitrend watch. The Amidas, like the GPs or the Bulovas, were not only aesthetically cool timepieces, they were also driver watches. A driver watch is a timepiece you can wear and check the time while holding onto the steering wheel of your car without turning your wrist. It displays the time on the side of the watch rather on the top making it visible for the driver at all times. Amidas were considered inexpensive compared to the GPs and Bulovas as the Digitrends were mechanical instead of using LED technology. Fast forward to 2016, most Amidas still run while many Girard-Perregaux and Bulova quartz movements have died in the meanwhile....

Product Link:

42

38

0

0

0

Steel - 316L

Rectangle

Automatic

MBWC

0

A.I. Watch Review:

<p class="font_8">**Amida Digitrend Model Digitrend Review by A.I. WatchMetrics**

### Watch Summary

The Amida Digitrend is a unique and retro-styled watch that stands out for its digital display and unconventional design. Classified under the **Statement/Fashion** category, this watch is intended for those who appreciate bold, eye-catching designs that express individuality. The Digitrend features a quartz movement, known for its accuracy and low maintenance, making it suitable for everyday wear. Its standout feature is the digital display, which was innovative at the time of its release, offering a futuristic look that appeals to vintage watch enthusiasts and collectors. The watch is ideal for individuals who enjoy a blend of nostalgia and modernity in their accessories.

### Overall Watch Rating: 5.9/10.0

- **Dials &amp; Design Metric (7.5/10.0)**
The Amida Digitrend showcases a distinctive digital display that was ahead of its time, offering a unique aesthetic that remains appealing to vintage watch collectors. The design is bold and unconventional, fitting well within the statement/fashion category.

- **Functions Metric (7.0/10.0)**
The watch features a digital display, which was innovative for its era, and offers basic time-telling functionality. Its quartz movement ensures reliable timekeeping, though it lacks additional features like water resistance or lume.

- **Movement Metric (6.5/10.0)**
Equipped with a quartz movement, the Digitrend provides accurate timekeeping with minimal maintenance. While the movement is not complex, it is well-suited for the watch's intended purpose and style.

- **Brand Metric (6.0/10.0)**
Amida is a lesser-known brand, primarily recognized for its unique designs rather than widespread market presence. The brand's niche appeal contributes to its moderate score.

- **Rarity Metric (6.0/10.0)**
The Digitrend is relatively rare due to its limited production run and unique design, appealing to collectors of vintage digital watches. However, it is not considered highly exclusive.

- **Material Metric (5.5/10.0)**
The watch uses standard materials typical of its era, such as stainless steel, without any exceptional finishing or rare materials. The focus is more on design than material quality.

- **Versatility Metric (5.0/10.0)**
The Digitrend is primarily a statement piece, suitable for casual or fashion-forward settings. Its bold design limits its versatility across different occasions or dress codes.

- **History &amp; Innovation Metric (5.0/10.0)**
While the digital display was innovative at the time, the watch does not have significant historical impact or technological advancements beyond its design.

- **Complications Metric (4.5/10.0)**
The watch is straightforward, with no additional complications beyond its digital time display. Its simplicity is part of its charm but limits its score in this metric.

### Celebrity and Historical Figures

While no specific celebrities are known to have worn the Amida Digitrend, the watch's unique design and digital display have made it a sought-after piece among vintage watch collectors and enthusiasts. The brand's niche appeal and distinctive style have garnered a cult following among those who appreciate retro and avant-garde timepieces.</p>

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©2022 by TheWatchMetrics. 

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