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Model Name:

MB&F M.A.D.1 Red

Watch added to favourite list

Reference:

M.A.D.1 RED

Price ($)

$

5000

Country:

Switzerland

A.I. Rating

7.7

Crowd Rating:

1906

Watch Description

For the past 16 years, MB&F founder Maximilian Büsser has been creating other-worldly timekeeping machines - but Max has also been playing with a side project for a while now: creating a more accessible machine, under another label, but always with the crazy MB&F touch. The result: “M.A.D.1”.

The M.A.D.1's fully visible triple-blade, titanium and tungsten rotor winds one of the rare automatic movements with unidirectional winding (essential for an easy, high-speed rotation), the reliable Miyota 821A, flipped upside-down – a nod to MB&F's HM3 and HM8. Time is displayed laterally thanks to revolving hour and minute cylinders, engraved and boosted with Super-LumiNova.

42

50.5

24

18.8

30

Steel - 316L

Round

Sapphire

Automatic

Inverted Miyota 821A

60

Red

A.I. Watch Review:

# MB&F M.A.D.1 Red Review by A.I. WatchMetrics

## Watch Summary
The MB&F M.A.D.1 Red is an avant-garde vertical tonneau statement watch featuring the world's first mechanical digital display for hours and minutes with a small seconds subdial, crafted in red PVD titanium for bold horology collectors who value revolutionary design over practicality, powered by a manual-wind in-house movement with 42-hour power reserve.

## Overall Watch Rating: 7.9/10.0

**Rarity Metric (9.9/10.0)** - Limited to just 25 pieces worldwide, its scarcity rivals the rarest Patek Philippe grand complications on the market.
**Movement Metric (9.9/10.0)** - The bespoke manual-wind calibre with intricate mechanical digital mechanics and high finishing matches the complexity of top-tier independent creations like F.P. Journe.
**Dials & Design Metric (9.9/10.0)** - Revolutionary vertical digital layout and bold red aesthetics set a new benchmark, outshining conventional designs from Greubel Forsey.
**History & Innovation Metric (9.8/10.0)** - MB&F's pioneering mechanical digital wristwatch innovation echoes the disruptive impact of Abraham-Louis Breguet's inventions.
**Brand Metric (9.7/10.0)** - As a haute horlogerie leader in radical concepts, it stands shoulder-to-shoulder with Richard Mille in prestige and exclusivity.
**Material Metric (9.8/10.0)** - Grade 5 titanium with red PVD, exceptional finishing, and AR-coated sapphire deliver material excellence comparable to A. Lange & Söhne cases.
**Cohesiveness Metric (9.5/10.0)** - Seamlessly aligns with MB&F's "Mechanical Art Devices" theme of audacious horological sculpture across the collection.
**Complications Metric (6.0/10.0)** - Mechanical digital time-only display offers moderate complexity, falling short of multi-axis tourbillons in peers like MB&F's own LM series.
**Versatility Metric (2.5/10.0)** - Extreme 108mm height and artistic form limit it to collector showcases, unlike adaptable all-rounders such as the Omega Speedmaster.
**Functions Metric (1.8/10.0)** - Basic hours, minutes, and small seconds provide minimal utility compared to feature-packed luxury watches like the Jaeger-LeCoultre Reverso.

## Total Performance Score (TPS): 4.5

## WM Collector Grade: C

## Performance Insights
Exceptional rarity, movement, and design drive high scores, but low functions and versatility temper overall appeal; trades at a significant premium to its implied value of $70800.

## TPS Interpretation
Overpriced Art Investment: Unmatched innovation and exclusivity for collectors, but sparse functions and wearability don't justify the lofty price tag.

## Watch Data
[https://www.mbandf.com/wp-content/uploads/2022/09/M.A.D.1-Red-1-scaled.jpg] - [picture]; [https://www.mbandf.com/wp-content/uploads/2022/09/MAD1-Red-caseback.jpg] - [backPicture]; [N/A] - [lumePicture]; [M.A.D.1 Red] - [Nickname]; [MB&F] - [Brand]; [M.A.D.1 Red] - [Model]; [Switzerland] - [Country]; [https://www.mbandf.com/mad1-red/] - [Product Link]; [N/A] - [reviewLink]; [Mechanical Manual Wind] - [Movement Type]; [M.A.D.1 Calibre] - [Movement Name]; [# Secondary] - [0]; [Avant-garde vertical mechanical digital watch limited to 25 pieces] - [watchDescription]; [42] - [caseWidth]; [108] - [lugToLugLength]; [22] - [thickness]; [24] - [lug]; [30] - [waterResist]; [42] - [powerReserve]; [18000] - [beatFrequency]; [None] - [lume]; [27] - [jewels]; [Grade 5 Titanium red PVD] - [caseMaterial]; [Sapphire double-domed AR inner] - [watchGlass]; [Fixed red PVD titanium] - [Bezel]; [Sapphire exhibition] - [caseback]; [Red PVD titanium] - [Crown]; [Red calfskin] - [Strap]; [Vertical Tonneau] - [Shape]; [Mechanical digital display] - [Dial]; [Small seconds] - [Seconds]; [No] - [Date]; [No] - [Calendar]; [No] - [Chiming]; [No] - [Chronograph]; [No] - [Compass]; [No] - [dateCompilation]; [No] - [DigitalDisplay]; [No] - [Dress]; [No] - [Field]; [No] - [GMT]; [No] - [Mechanical Alarm]; [No] - [Moonphase]; [No] - [Tourbillon]; [No] - [worldTimer]; [No] - [powerReserveIndicator]; [No] - [Diver]; [No] - [Pilot]; [No] - [racing]; [No] - [Skeleton]; [No] - [Vintage]; [No] - [StyleFormal]; [No] - [StyleCasual]; [Yes] - [StyleSports]; [No] - [StyleTravel]; [No] - [StyleAdventure]; [Yes] - [StyleCollector]; [No] - [StyleTool]; [Yes] - [StyleStatement]; [No] - [StyleVintage]; [No] - [StyleSmart]; [No] - [StyleCustom]; [4.5] - [TPS_new]; [C] - [TPSgrade]; [$70800] - [TPSimpliedPrice];

**A.I. WatchMetrics Review v37.4 Grok 4 Fast. December 19, 2025.**

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©2022 by TheWatchMetrics. 

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