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Watch & Collections + A.I. Reviews (v16.1)
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Model Name:
Reference:
Mr Jones A perfectly useless afternoon
NA
Country
UK
Current Rating
744
Rating Implied Value ($)
$
261
Expected Rating Based on Price
727
Rating Alpha
17
Price ($)
$
250
Date Added:
Jan 29, 2025
Watch Description
This unique watch was designed by Kristof Devos as a gentle reminder to take it easy and spend time enjoying the moment.
The character lounging in the pool was created to inspire you to relax and to realise that time spent resting, is time well spent.
How to read the time:
The relaxed figure's stretched leg shows the hour
The tiny plastic duck floats around to show you the minutes.
The circular form of the watch doubles as the pool. The sides are the tiles and they are perfect markers for the hours.
Kristof explains his inspiration for the design:
"Ironically, it took time to change the way I look at time. A couple of years ago, I read a quote by a Chinese writer, translator, linguist and philosopher Lin Yutang that I’ve kept close to my heart ever since:
'If you can spend a perfectly useless afternoon in a perfectly useless manner, you have learnt how to live'.
So when designing this watch, I took that quote as a starting point.
The quote by Lin Yutang taught me the value of doing nothing at all every once in a while.
One of the ways I love wasting time is by floating around, with my eyes closed, letting the water be my guide.
The perspective of my illustration lets you dive into time."
A perfectly useless afternoon was made by us here in London, each layer of the design was printed individually, before being hand-assembled by our talented small team.


37
46

18
11

50
Steel - 316L
Round
Sapphire
Automatic
Sellita SW200
0


A.I. WatchMetrics Review:
5.2
<p class="font_8">**Mr Jones A Perfectly Useless Afternoon Review by A.I. WatchMetrics**
### Watch Summary:
The Mr Jones "A Perfectly Useless Afternoon" is a whimsical timepiece that falls under the Statement/Fashion category. Known for its playful design, this watch features a unique dial that depicts a serene scene of a person lounging on a lilo in a pool, with the hands of the watch represented by a floating duck and a beach ball. This artistic approach makes it a conversation starter and a perfect accessory for those who appreciate quirky and unconventional designs. The watch is powered by a quartz movement, ensuring reliable timekeeping with minimal maintenance. It is ideal for individuals who enjoy expressing their personality through bold and artistic fashion choices.
### Overall Watch Rating: 5.2/10.0
- **Dials & Design Metric (8.0/10.0)**
The watch excels in its originality and artistic execution, with a dial that creatively integrates the time-telling elements into a picturesque scene. The craftsmanship is commendable for its price range, offering a unique visual experience.
- **Brand Metric (6.0/10.0)**
Mr Jones is recognized for its niche appeal and creative designs, but it lacks the widespread recognition and heritage of more established luxury brands. It is positioned in the mid-premium segment, appealing to those who value artistic expression over brand prestige.
- **Functions Metric (5.5/10.0)**
The watch offers basic functionality with its quartz movement, providing reliable timekeeping. However, it lacks additional features such as water resistance or lume, which limits its practical use.
- **Material Metric (5.5/10.0)**
The materials used are standard for fashion watches, with a stainless steel case and a leather strap. While durable, they do not offer the luxury or rarity found in higher-end timepieces.
- **Versatility Metric (5.0/10.0)**
This watch is primarily suited for casual and fashion-forward settings, limiting its versatility across different occasions. Its bold design makes it less suitable for formal or professional environments.
- **Movement Metric (5.0/10.0)**
The quartz movement provides accurate timekeeping but lacks the complexity and craftsmanship of mechanical movements. It is a practical choice for a fashion watch, ensuring ease of use.
- **Rarity Metric (4.5/10.0)**
While the design is unique, the watch is not produced in limited quantities, making it relatively accessible. Its rarity is more about design than production numbers.
- **History & Innovation Metric (4.0/10.0)**
Mr Jones is known for its innovative approach to watch design, but it does not have a significant historical impact on horology. The brand's focus is on creativity rather than technological advancement.
- **Complications Metric (3.5/10.0)**
The watch is time-only, with no additional complications. Its strength lies in its design rather than technical features.
### Celebrity and Historical Figures:
While no specific celebrities are known to wear the "A Perfectly Useless Afternoon" model, Mr Jones watches have gained a following among artists and creative individuals who appreciate their unique designs. The brand's watches are often featured in fashion and design publications, highlighting their appeal to those who value artistic expression in their accessories.</p>