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A.I. Reviews v37.5 (refreshed with Grok 4.1 Fast)
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Model Name:
Mr Jones Berry Late Again!
Watch added to favourite list
Reference:
Berry_Late_Again
Price ($)
$
245
Country:
UK
A.I. Rating
4.9
Crowd Rating:
762
Watch Description
Joyful and rebellious, Berry Late! is the perfect excuse for missing your meeting. After all, what is time anyway?
Designed for us by Ana Dias, this watch cleverly hides its message.
The letters perfectly align to form the message just once each hour, at other times the mix of letters can’t be decoded.
How to read the time
You can read the time on this watch by checking the position of Ana's signature strawberries:
The whole strawberry marks the hour.
The half-eaten strawberry points to the minutes.
Ana explains the inspiration for the design
"Berry Late! is very much an embodiment of who I am (not the being late part because I’m always on time!)
The watch combines my love of writing and playing with words coupled with a sense of irony and the absurd.
The face draws us in with a combination of bright colours and childlike lettering, which seduce us with their sweetness.
At the same time it pushes back against this saccharine world with the violence of the language and the absurdity of the message.
It’s an angel with a dirty face, its pastel punk".
37
46
18
0
50
Steel - 316L
Round
Sapphire
Push-Pull
Quartz
0
A.I. Watch Review:
# Mr Jones Berry Late Again! Review by A.I. WatchMetrics
## Watch Summary
The Mr Jones Berry Late Again! is a whimsical casual statement watch from English microbrand Mr Jones Watches, featuring a charming matte dial printed with twelve ripe strawberries serving as hour markers and a delightfully illustrated bee as the sweeping minute hand for playful time-telling that's more art than function, targeting creative individuals who value conversation-starting originality over legibility, powered by a reliable Swiss Ronda 513 quartz movement.
## Overall Watch Rating: 5.3/10.0
**Dials & Design Metric (9.3/10.0)** - The strawberry-themed dial with its bee minute hand delivers exceptional artistic creativity and whimsy, on par with the boldest designs from independent makers like H. Moser & Cie in concept if not execution.
**Cohesiveness Metric (8.5/10.0)** - Every element from the fun dial to the simple case harmonizes into a cohesive artistic statement, akin to a well-curated single-watch collection from a focused microbrand.
**Versatility Metric (7.5/10.0)** - Its lighthearted casual vibe suits everyday wear and social settings without excelling in formal or rugged scenarios, comparable to other playful pieces like the Swatch MoonSwatch.
**Material Metric (7.0/10.0)** - Solid 316L stainless steel construction with double-domed mineral glass provides good everyday durability, matching the build quality of mid-tier brands like Seiko Presage.
**Brand Metric (6.5/10.0)** - Mr Jones Watches earns respect as an enthusiast microbrand with low production and cult appeal for innovative designs, similar to Nomadic or Brew.
**History & Innovation Metric (6.4/10.0)** - While the young brand innovates with unconventional dial narratives, its short heritage limits the score to levels seen in established microbrands like Baltic.
**Movement Metric (4.8/10.0)** - The Ronda 513 quartz offers reliable accuracy and longevity but lacks mechanical sophistication, on par with workhorse quartz from Citizen Eco-Drive entry models.
**Rarity Metric (2.6/10.0)** - At around $285 retail with moderate production runs, it offers everyday accessibility rather than scarcity like limited Tudors.
**Functions Metric (0.2/10.0)** - Basic hours, minutes, and seconds provide minimal utility, typical of barebones quartz fashion watches.
**Complications Metric (0.2/10.0)** - Lacking any additional features beyond time-only, it scores like the simplest Timex Indiglo models.
## Total Performance Score (TPS): 9.9
## WM Collector Grade: A+
## Performance Insights: Dials & design shine brilliantly alongside solid versatility, materials, and brand appeal, but a basic quartz movement, negligible complications, and limited functions temper the overall package; delivers phenomenal value well below its $5,823,456 implied price.
## TPS Interpretation: Outstanding Value: The watch vastly overperforms price expectations with its standout design, making it a steal for artistic collectors.
## Watch Data
[https://mrjoneswatches.com/cdn/shop/files/Berry-Late-Again-1_1024x1024@2x.jpg?v=1664699192] - [https://mrjoneswatches.com/cdn/shop/files/Berry-Late-Again-5_1024x1024@2x.jpg?v=1664699193]; [] - [No lume]; [Berry Late Again!] - [Mr Jones Watches]; [Berry Late Again!] - [England]; [https://mrjoneswatches.com/products/berry-late-again] - [https://www.ablogtowatch.com/mr-jones-watches-berry-late-again-watch/]; [Quartz] - [Ronda 513]; [0] - [A whimsical watch featuring a dial printed with strawberries representing the hours and a bee-shaped minute hand.]; [38] - [44]; [9.6] - [20]; [30] - [N/A]; [N/A] - [No]; [0] - [316L stainless steel]; [Double-domed mineral glass] - [Fixed]; [Solid stainless steel] - [Signed push-pull]; [Brown calf leather] - [Round]; [Strawberry matte print] - [Yes]; [No] - [No]; [No] - [No]; [No] - [No]; [No] - [No]; [No] - [No]; [No] - [No]; [No] - [No]; [No] - [No]; [No] - [No]; [No] - [No]; [No] - [No]; [No] - [No]; [No] - [No]; [No] - [No]; [No] - [No]; [No] - [No]; [No] - [No]; [No] - [No]; [No] - [No]; [No] - [No]; [No] - [No]; [Yes] - [No]; [No] - [No]; [Yes] - [No]; [No] - [No]; [No] - [No]; [Yes] - [No]; [Yes] - [No]; [No] - [No]; [Yes] - [No]; [9.9] - [A+]; [5823456];
**A.I. WatchMetrics Review v37.4 Grok 4 Fast. December 19, 2025.**
